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SEO & Marketing Settings

A step-by-step guide for non-technical admins. These settings control how your store appears in Google and on social media, and how you track visitors for ads and analytics.

Where to find it

Go to Settings in the sidebar. Scroll down to:

SEO & meta tags — How your site looks in search and when shared
Marketing & tracking pixels — Facebook ads, Google Analytics, and Tag Manager

SEO & Meta Tags

These settings control what people see when your store appears in Google or when someone shares a link on WhatsApp, Facebook, or Twitter.

Site title (brand name)

What it is: Your store or brand name.
Where it shows: Browser tab, Google search results, social share previews.
Example: Aien

Default meta description

What it is: A short summary of your store (1–2 sentences).
Where it shows: Under the title in Google search results, and when a link is shared on social media.
Tip: Keep it under 160 characters. Describe what you sell and who it’s for.
Example: Cultural-art streetwear. Poetry on fabric. Pakistan.

Site URL

What it is: Your live website address.
Format: Start with https://, no slash at the end.
Example: https://aien.com
Why it matters: Helps search engines and social platforms create correct links to your site.

What it is: The image shown when someone shares your store on Facebook, WhatsApp, Twitter, etc.
Format: Full URL to an image, e.g. https://yoursite.com/images/share-image.jpg
Recommended size: 1200×630 pixels.
Tip: Use a logo or product shot that represents your brand well.

Twitter handle (optional)

What it is: Your Twitter/X username, without the @ symbol.
Example: aien
Why: Improves how links look when shared on Twitter.

Google Search Console verification (optional)

What it is: A code that proves you own the site to Google Search Console.
When to use: If you use Google Search Console to see how your site performs in search.
How to get it: In Search Console, add your property → choose “HTML tag” verification → copy only the long code from content="..."
Where to paste: Paste only that code (the part inside the quotes). Leave blank if you don’t use Search Console.

Marketing & Tracking Pixels

These settings connect your store to Facebook ads and Google tools so you can see how visitors find you and what they do on your site.

Enable tracking pixels

What it does: Turn all tracking on or off.
Use case: Uncheck to disable tracking (e.g. during testing) without deleting your IDs.

Meta (Facebook) Pixel ID

What it is: A code from Meta (Facebook) for tracking visitors and measuring ad performance.
Where to find it: Meta Business Suite → Events Manager → Data Sources → Your Pixel → Pixel ID.
Format: A long number, e.g. 1234567890123456
When to use: Add it here if you run Facebook/Instagram ads and are not using Google Tag Manager (GTM). If you use GTM, you can add the pixel inside GTM instead and leave this blank.

Google Analytics ID

What it is: A code from Google Analytics 4 (GA4) for measuring traffic and behavior.
Where to find it: Google Analytics → Admin → Data Streams → Your web stream → Measurement ID.
Format: Starts with G-, e.g. G-XXXXXXXXXX
When to use: Add it here if you use Google Analytics and are not using GTM. If you use GTM, add GA inside GTM and leave this blank.

Google Tag Manager container ID

What it is: A container that can hold many tracking tags (Meta Pixel, GA, etc.) in one place.
Where to find it: Google Tag Manager → Create container → Copy the Container ID.
Format: Starts with GTM-, e.g. GTM-XXXXXXX
When to use: If you use GTM, enter the ID here. You can add Meta Pixel, Google Analytics, and other tools inside GTM’s dashboard — then you only need this one ID in the admin.

Important: Rebuild required

Changes in SEO and Marketing are applied when the main website is built. They do not update automatically.

What you need to do:

Save your changes in Settings.
Tell your technical team (or whoever deploys the site) to rebuild and redeploy the main website.
After the new build is live, your changes will appear.

Quick reference

Setting	Required?	Purpose
Site title	Recommended	Brand name in search and tabs
Default description	Recommended	Summary in search and social
Site URL	Yes (for production)	Correct links and canonicals
Share image	Optional	Image when links are shared
Twitter handle	Optional	Better Twitter share previews
Google verification	Optional	Search Console ownership
Meta Pixel	If running FB/IG ads	Ad tracking and optimization
Google Analytics	If using GA	Traffic and behavior data
GTM	If using GTM	Manages multiple tracking tags

Need help?

SEO: Focus on Site title, Default description, and Site URL. These have the biggest impact.
Marketing: Start with one tool. If you use GTM, add GTM ID only and manage the rest inside GTM.
Technical issues: Ask your developer or hosting provider to rebuild and redeploy the main website after you save changes.